Reviewer says
Eat Me, Viction:ary | 2011 | CH

reviewed by Gfron1

Eat Me: Appetite for Design
by Viction:ary
Publisher: Viction:ary, Country: CH
ISBN: 9789881943859, Year: 2011
Link to publisher’s page or site
This review is the personal opinion of the reviewer.

Overview

Eat Me is the latest compilation of food design intended by and for designers but a joy for chefs, food lovers and art appreciators. In 2010 I reviewed Design Culinaire which had similar goals, but fell short because if its lack of breadth of contributors. Not so with Eat Me. Over 250 pages representing some 87 different designers and artists with works ranging from whimsical to oblique to functional. Eat Me will surely inspire you to find your own creativity and appreciate the role of designers in our daily gastronomic lives.

Review

A compilation by viction:ary, a design workshop and publisher, Eat Me: Appetite for Design brings together the works of artists, restaurant designers, packaging designers and experimental designers to showcase the latest in food related design. Beautifully and innovatively bound, Eat Me appears from the outside to be a wafer cookie missing a bite, but within you’ll be drawn to each page by unique creations, each with attribution to the designer and a brief summary of the work.

Some of the designs are purely aesthetic (Laikingland’s Storm in a Tea Cup), while others are smart design (Demelza Hill’s Snap and Dine gourmet place setting). Actual product packaging is included showing great design for everyday use (Nosigner’s Kanpyo Udon), while other design has wow factor but not function (Maezm’s Table Dish Cover). The latter was one of the design ideas that I most coveted – a table top with full place setting attached right to the “cloth,” made as a one piece injection molded unit. Very cool. Very non-functional.

There are numerous examples of design as a part of business branding, such as Cornwell’s Capital Kitchen or Couple’s The Hand Burger, both great demonstrations of the effective use of design in creating a business’ image. While some designs are goofy and look like something that you might find at a thrift store (Peter Bruegger’s Dalian collection of bow-tied and mustached coffee mugs), others are gorgeous examples of art meeting function (Gauthier Designers’ Gauthier Bottle).

Eat Me also includes an elaborate section of artists using food as media and food as theme. Timothy Berg and Rebekah Myer’s Die Out is an example of pop art popsicles which could hang in any contemporary gallery. Henry Hargreaves’ Food of the Rainbow is actual food using hyper vibrant colors to entice children to eat, and is in fact edible. Some of the artist section seems out of place with the numerous design examples, but still appreciated for their beauty within the overall collection.

Finally, Eat Me contains more elaborate interviews with five key designers for those wanting to know more about the design process or profession.

As a chef, I will leave this book lying around in the kitchen to spark ideas among our staff. When a collection of highly creative designers and artists, such as this, comes along, you can’t help but be motivated to create great things yourself.

This is an original review for The Gastronomer’s Bookshelf.
Main rating: 5. Highly recommended
Visual appeal: Beautiful
Suitability as a gift: Likely to be strongly appreciated
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Eat Me, Viction:ary | 2011 | CH, 1.0 out of 5 based on 1 rating

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